- Social Decay: How Tweets Can Predict The Death Of An App – BuzzFeed News
My takeaway from this is that over time, any serice that is largely geared toward "share what you're doing on Twitter (or Facebook)" is doomed. You have to make the whole widget. If your business relies on people sharing what they do on other people's sites, it's pointless. You want them to come to your site. Your site/app has to be self contained and social in itself.