Blogging is not a thing, it’s an attitude A simple and clear insight into why "corporate blogging" is an oxymoron. In order to blog, one must be free to express one's *true* thoughts, on any subject that one is moved to. Otherwise, you're just writing on a website. Which is not a bad thing – there is not value judgement necessarily implied here, although yes, I do have a preference, and you can guess what it is – but it's not blogging.