Some interesting comments about recent portrayals of social media in the press and parliament. Particularly interested in the commentary re: Dunbar's number, the Economist article I linked to the other day.
i *know* I saw an agency take *exactly* this approach to their site about 18 months ago – just having a nav overlay that simply linked through to relevant social-media contact. I just can't remember who. Bet you it's not the people who built the skittles site, though. Sincerest form of flattery, I guess.