There are a bunch of things that interest me about this. The physicalisation of internet-sourced data. The just-enough and just-in-time approach. The social angle. And most of all, the suggestion that this is the first of a range of tools to bring the virtual and physical closer together. I want one, and I want the developer documentation for this "bergcloud" or which they speak, because I imagine I can have fun with them.

There are a couple of things in here that I should really work on, mostly 1 and 3, but they're all good advice.